Authentic Salesforce MCE-Dev-201 Exam Questions with Answers

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q68-Q73):

NEW QUESTION # 68
Northtrn Trail Outfitters (NTO) wants to import a data file. It will be uploaded at regular intervals to their Enhanced FTP Account where an automation will import the file Into a data extension. NTO requires the file to be encrypted.
Which two file encryption options are supported when importing data files to Marketing Cloud?
Choose 2 answers

Answer: B,D

Explanation:
When importing data files to Marketing Cloud, the supported file encryption options are:
* PGP encryption (A) - Pretty Good Privacy (PGP) encryption is supported for securing files.
* AES encryption (D) - Advanced Encryption Standard (AES) encryption is also supported for file security.
References:
Salesforce Marketing Cloud File Import Activity
File Transfer and Encryption Options


NEW QUESTION # 69
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?

Answer: C

Explanation:
To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use the AMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information</a>
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
Salesforce Marketing Cloud Documentation


NEW QUESTION # 70
What is the operational order of the Contact Delete process for Marketing Cloud?

Answer: D

Explanation:
The operational order of the Contact Delete process for Marketing Cloud is as follows:
* Delete initiated - The process begins when the contact delete request is initiated.
* Suppression phase - During this phase, the contacts are marked for deletion and are suppressed from further communications.
* Final Deletion - The contacts are permanently deleted from the system.
References:
Salesforce Marketing Cloud Documentation on Contact Deletion
Contact Builder in Marketing Cloud


NEW QUESTION # 71
Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.

Answer: D

Explanation:
When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.
Salesforce Subscriber Key Concepts


NEW QUESTION # 72
A developer needs to configure an Email Send Logging Data Extension for a new business unit.
Which option should be used?

Answer: A


NEW QUESTION # 73
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